ETTHNO'S Rashmi, who runs Ethno's started to design just after graduation in 1996, starting off with a small solo show and exhibition which were periodically held at the Safina plaza.
They were very well received her business did grow rapidly and she built enough confidence to start a boutique and it is Ethno's. As the name suggests Ethno's is a blend of tradition, ethics and modernity where the blend of pattern does reflect on the creation and designs.
Rashmi who turned her talent for fashion into a successful business enterprise says, she never planned out things, if something has to happen it happens. It did happen when an ad of the J .D. Institute of Fashion drew her to opt for a career in designing.
