150 years of Innovation and Leadership
Timex watch is the top seller in the US and Canada & is a brand valued and desired allover the world.
Timex brand was built on the back of, arguably, the most important innovation in modern time keeping. In 1950 the company debuted the world's first inexpensive yet truly reliable Wristwatch. To make sure that the public was aware of the durability and value of the product. Timex developed a groundbreaking advertising campaign that showed the watches being subjected to unimaginable hardships. These 'torture tests" established Timex as the brand that "takes a licking and keeps on ticking".
While every times produced since then has retained the virtues of those early watches, in the intervening 50 years, the company has introduced a steady stream of technological advancements including:
Ironman triathlon, the fIrst full-featured performance sport watch.
Indiglo night light, the unparalleled watch illumination system
Data linlk, the first watch to interface with a personal computer
Ironman speed + distance system, the first watch to use global positioning technology to accurately answer the questions; "How far?" arid "How Fast?"
Innovation of course, is not just about technology, it's about creating useful and user friendly solutions to everyday needs and this is where Timex excels. From a watch with an easy-to-read dial to watch with every conceivable function for mountain climbing. From a child's first wristwatch to an athlete precision wrist instrument, it's never been just about time it's about a tool that helps make most out of time.
Timex watches Ltd
Timex story dates all the way back to 1857 when it was established as the Waaterbury clock company. The first TllvIEX wristwatch was introduced in 1950 and quickly became the generic name in the field. TIMEX has a multi-brand strategy ranging from the sporty and high-tech to the dressy. There are also a
variety of watches in cool colours and shapes aimed at the young and hip.
TIMEX headquartered in the United States, is one of the world's preeminent watch brands, it is the leading brand in the US and Canada and enjoys strong market positions in several other countries around the world. TIMEX has world manufacturing, marketing and distribution facilities in order to service is
global presence.
TIMEX us America's best-known and largest selling watch brand, having incorporated nearly 150 years ago, in 1854, as Waterbury Clock Company of Waterbury, Connecticut. Timex's long history is studded with more innovative, best-selling timepieces than any other watch company in the world.
